liftmed

Redesign of the logo and visual identity for the private medical clinic LiftMed.

For this well-established medical facility, I carried out a comprehensive graphic design project that included a logo refresh and the modernization of key visual identity elements. The goal was to create a modern, minimalist mark that reflects the brand’s values: professionalism, innovation, and patient care.

The redesigned logo combines symbols of medical care, regeneration, and aesthetics in a clean, elegant form. The emblem features a stylized human figure surrounded by care, which also subtly resembles a flower—a symbol of renewal, beauty, and harmony. This makes the logo perfectly suited to the clinic’s profile, which integrates advanced medical services with aesthetic treatments.

The brand’s original color palette was preserved and enhanced with a graphite gray, adding a sense of cohesion, refinement, and a premium feel.
All graphic elements were developed for versatile application, suitable for both print materials and online communication.