Plantivo – Naming and Logo Design

Naming
The name Plantivo is a blend of the word “plant” and the suffix “-ivo”, which evokes a sense of innovation and activity (inspired by the English word active).
This combination suggests growth, dynamism, and vitality—core themes in the gardening and horticulture industry, where plants and their development are central.

Logo – Concept and Symbolism

Leaves in the Letters
The integration of leaf shapes growing from or within the letters directly connects the brand to the plant world. It emphasizes nature, vitality, and the brand’s green identity.

Uneven Letter Baseline
Letters arranged with a slight imbalance evoke a sense of natural movement and organic growth, mimicking how plants climb, curve, and expand. This design choice enhances the feeling of liveliness and authenticity, resonating with gardening enthusiasts.

The overall look reflects a fresh, natural, and inviting identity—one that grows with its users and their gardens.