Zenek

Concept
After extensive research and multiple sketches, I focused on a concept that blends elegance, simplicity, and the strength of a personal brand.

As agreed, the starting point is the ZM monogram, designed in an elegant, slightly fashion-inspired style.
It draws inspiration from iconic global monograms such as LV (Louis Vuitton), YSL (Yves Saint Laurent), CC (Chanel), GU (Gucci), MK (Michael Kors), and CD (Christian Dior).

A New Image Standard
It’s time to redefine the visual language often associated with disco polo.
Today’s audience is informed, mobile, trend-aware—they travel, use the internet, wear premium brands. They no longer resonate with over-the-top aesthetics.

The world is shifting toward simplicity and class.

That’s why this logo must be:

Minimalist, elegant, and distinctive

Legible and versatile – effective in one color, at small sizes, and suitable for printing or embroidery.

The Mark (Monogram)

The central element is the ZM monogram, with an emphasis on the letter Z—because Zenek is already an icon in his own right.
There’s no need for explanation—Zenek means Zenek.

A crown was added—because every king deserves a crown.
It’s not just a symbol of status, but also a distinctive detail that makes the mark stand out.

Logotype (Signature)

I chose a fashion-inspired, clean sans-serif font—with no calligraphy, no flourishes.

The emphasis is placed on the name Zenek—larger and bolder.
Martyniuk appears like a signature: smaller, in uppercase letters.

Here, the monogram is the star—the logotype is designed to serve as a subtle backdrop and support.

Summary and Purpose

This logo design is more than just a new visual mark—it's the starting point for building a cohesive, strong personal brand for Zenek Martyniuk, aligned with the expectations of today’s audience.

The ZM symbol is meant to function not merely as decoration, but as a practical tool for communication, merchandise, visual identity, stage design, and digital presence.

Thanks to its minimalist and elegant form, the logo can be effectively used:

as a watermark,

as a print or embroidery on t-shirts, hoodies, and merchandise,

in concert and promotional materials,

across online branding, including social media,

on streaming platforms, cover art, and YouTube content.

This is just the beginning—the mark serves as a foundation for developing a complete and recognizable visual layer of the Zenek Martyniuk brand.