Thinky

Thinky – Naming and Branding

Naming
"Thinky" is the name of a modern planner product, derived from the word think. The name emphasizes the importance of reflection, thought, and organization in everyday life.

It combines think (to reflect) and inky (relating to ink), referencing the act of capturing thoughts, ideas, and goals through writing or sketching.

The name conveys clarity, creativity, and mindfulness—core values in personal growth and planning.

Logo
The logo symbol (icon) incorporates elements associated with learning tools and personal development:

a marker stroke to highlight key ideas and goals,

a speech bubble representing communication and idea exchange,

sticky notes symbolizing reminders and structure,

a growth chart indicating progress and development.

Visual Identity
The visual style is clean and modern, built around pastel colors to foster focus and calm.

White spaces (like blank pages) are used purposefully—to be filled with images, text, or illustrations.
Headings are subtly “underlined” to draw attention where needed, reinforcing the brand’s message: focus on what truly matters.